In a hot buyers’ market, where numerous homes are available, buyers often feel empowered while sellers strive to make their homes stand out as the most desirable. After all, the longer a home remains on the market, the more its listing can become stale, diminishing its appeal. In a competitive market, sellers need to take steps to differentiate their homes from others to attract potential buyers in Savannah, GA and Chatham County. Here is how to separate your house from the competition in Savannah, GA and Chatham County.
Set the Right Price
Of course, pricing is crucial in distinguishing your home from others for sale in the area, but it requires a delicate balance. Setting the price at the top of the market may deter some buyers whose budget falls just below or at the upper end of their price range. Conversely, pricing it below comparable listings can generate significant interest in the house. While this is positive, it’s essential to ensure that the price isn’t set too low. The goal is to attract multiple offers that drive the price up to its maximum market value; setting it too low initially might restrict the potential for upward bidding. Proper pricing is essential for setting a home apart from others for sale in the area, but it requires careful consideration to attract the right buyers and maximize the selling price.
Professional Photos
Your real estate agent should want professional photos. If he doesn’t take exceptional photos himself, he understands that this is a critical marketing component that gets people in the door to see the property. Photos should be well lit and capture the home in the best possible angles. Great photos make rooms look bigger and highlight the key selling points of your home. Just because you have three bedrooms doesn’t mean you need to show the third bedroom if it is tiny and painted an off color.
Get a Stager
Staging is another critical component of marketing. Great staging gives buyers a palette to view their own lives in the home. It minimizes furniture but still sets a purpose for each room. A home office might have one desk in it for staging purposes where a functional home office would have files and bookshelves along with the desk. Staging starts with removing the clutter and making sure the furniture fits the space. Take the time to stage the house.
Make Critical Updates
Your real estate agent serves as your partner in reviewing the home and recommending updates that will enhance its marketability. Homeowners willing to invest some effort can tackle many updates themselves, such as painting walls or swapping out hardware and fixtures in kitchens and bathrooms. However, there may be more significant items on the list that require attention before listing, such as a malfunctioning furnace or a faulty pool pump. These are critical components that buyers will not want to address immediately after closing escrow. It’s essential to invest the necessary funds to ensure the house is ready to sell. Real estate agents assist homeowners in identifying updates that enhance a home’s marketability. While minor updates can be DIY projects, addressing critical components ensures the house is appealing to buyers and ready for sale.
